Having done my undergraduate degree in Economics at the LSE, I worked in finance / investment banking for nine years at Salomon Smith Barney / Citigroup, specialising in the media sector.
I transitioned to the creative side in 2010, writing about the male gaze and Pakistani cinema at SOAS and making student shorts at the London Film Academy. In 2012, I started writing and directing my own short films. These have played at numerous festivals including the BAFTA-recognised Aesthetica Short Film Festival, Cannes Court Métrage, HollyShorts, Williamsburg Independent, NewFilmmakers NY, Jaipur FIlm Festival and Shortini Italy where "Whore" won the audience award for best short film.
In 2016, I formed Indus Talkies with the purpose of making feature length films that focus on Pakistan and diaspora themes and bring authentic stories to world cinema audiences. "Cake" (currently in post-production) is the my first feature as writer/director under the banner.